Why it’s important to invest in good ad assets even if you have a great e-commerce website in place!

When you develop your first E-commerce store and spend money on creating and building a good store, don’t forget to build and utilize good ad assets. Imagine #DigitalMarketing Channels as your arms to market but ammunition is your content. Without good videos, ad assets, or blog content it’s like going to war with a lot of sophisticated tools but you can’t use them.

A common mistake most E-commerce companies make is spending a fortune in getting their website designed but not investing wisely in good ad assets for the websites. So when planning an #ecommercestrategy for your business, it’s a smart decision to want to invest in good ad assets.

But what are ad assets, and why exactly should you invest in them?

#Adassets are the images, videos, audio files, and other media that help advertisers create ads or marketing materials. An #ecommercebusiness will generally use these ads as digital assets on their website. They serve as a visual representation of your brand and products. When potential customers visit your site, they are able to see what you sell quickly and easily. The primary benefit of using ad assets is that they allow potential customers to find out more about your products with very little effort on their part.

Let’s take a closer look at why now is the perfect time to invest in ad assets for your E-commerce strategy, how they can help you reach new #audiences, and why it’s worth investing in them right now.

E-commerce websites have a lot of things to manage. To compete with other #ecommercestores, your website needs to stand out and be memorable. When creating ad assets for your E-commerce website, it’s important to keep the user experience in mind. You don’t want to overwhelm them with too many images or videos. Instead, you want to focus on a few key images or videos that help people understand what you have to offer and have them reach out to buy it.

How can ad assets benefit your E-commerce strategy?

Ad assets, like video, have the ability to reach both the conscious and subconscious minds of your audience. With video, you can create a compelling ad that appeals to the rational side of the mind. But you can also tap into the emotional side of the mind with powerful visuals that invite the audience to feel a certain way and convey your brand story.

Good ad assets are easy to share, quick to browse through, and come with high-resolution images that won’t look pixelated on any screen. It will help potential customers quickly understand what you sell and want to buy from you. They may not even need to click through to read the full product description. Instead, they will be able to look at your images and videos and quickly determine if your products are a good fit for them based on the information you provide.

3 ways ad assets will help your E-commerce business

More than half of online shoppers say they prefer to make purchases online. This can be a great opportunity for your E-commerce business. But you need to maximize your #investment in digital marketing to reach these customers.

1.    Invest in high-quality ad assets

When you have unique, original images and videos to use as ad assets, you can reach a wider audience of potential customers. You also make it easy for them to click through and buy products from your site. Good ad assets let you tap into major E-commerce marketing channels and increase the exposure of your business. So be it through engaging videos on your E-commerce website or regular blog posts, you can keep customers informed, build trust in your products and engage them actively with your brand. 

For starters, videos have the highest average view time of any content type. You can also expect higher engagement with video content. This means more clicks, shares, and comments. As engagement is a key indicator of potential conversion, this represents a major opportunity for E-commerce marketers to better convert their traffic.

2.    Ensure you consistently and effectively use these ad assets

Consistency is the key to developing good content for your E-commerce digital marketing, be it creating engaging videos, building stories around your E-commerce store/products, or publishing regular #blogposts related to your E-commerce site and products.

Instead of spending big marketing budgets on only static ads, make use of such engaging ad assets like videos and blogs where content can be refreshed on a regular basis. To make digital marketing truly effective, you need to update your ad content regularly.

The best E-commerce video campaigns are consistent and frequent. Your audience can’t fall in love with you and your brand if they only see you once or twice. You need to be present in the lives of your customers — and video is one of the most effective ways to do that. So don’t create a video and then forget about it and never show your face again. Create a video schedule and stick to it. This will help you stay consistent and keep your audience engaged with your brand.

3.    Know your target audience

When you know who your #targetaudience is and what they want/need from your site, you can create content using good ad assets that meet their needs and are friendly and helpful. That way, your content becomes useful to your audience, which builds trust and helps position you as an expert in the field.

Visitors will be more likely to return to your site if they have a positive experience and find what they need quickly. Communicating that you are an expert in your industry and providing helpful tools and resources for your audience will also help bring new customers to your site.

The best E-commerce sites today are more than just a collection of products. They are experiences built around people. These experiences come to life with content. And good content is built when you invest and smartly utilize ad assets to ensure better #ROI from your E-commerce Digital marketing.