VIRTUAL REALITY
Ready For
AN IMMERSIVE AR/VR/MR EXPERIENCE?
Did you know about 78% of customers abandon carts before completing their purchases? Give your customers a true sense of your products and bring your products to life!
Explore the future of eCommerce with Augmented Reality/Virtual Reality/Mixed Reality and Web 3.0. Transforming the way people explore, touch, and experience diverse products.
CASE STUDIES
Project - VR for Holcim (Australia)
The Challenge
To create a VR-based digital catalog of their Geostone and Neostone decorative concrete range which would allow customers at the showroom to visualize how a product would look in different locations, and in different light settings (depending on the time of the day).
The Solution
We created a VR-based product brochure for the showrooms to enable sales. It allowed customers to visualize and try out different floorings in various areas when they walk-in into the dealerships.
The Result
VR Application was successfully developed, distributed, and set up in 43 dealerships across 13 cities in Australia. It was also installed in their Paris & Zurich HQ.
Project - VR for Honda Motorcycle & Scooters
The Challenge
The challenge the client faced was that not all their vehicles/their variants could be kept at the showrooms. Marketing the vehicles posed significant challenges when it came to their mobility and accessibility for promotional activities. Moreover, the customizations, features, and internal workings could not be shown on the real vehicle. Equally important was the need to showcase the vehicle and its offerings to customers, even in situations where it was unavailable at the showroom.
The Solution
A VR-based experience of the vehicle was developed by us, allowing the customer to have a look at the vehicle virtually and its various features and benefits. It would allow them to explore and have a look at the interiors and also customize the vehicle, tyre designs, interiors, etc.
The Result
2 versions were developed – one to be played on the TV screen and the other to be seen through a VR headset. We translated it into 11 regional languages apart from English – Hindi, Marathi, Gujarati, Bengali, Telegu, Tamil, Kannada, Punjabi, Assamese, Malayalam, and Oriya. We implemented the solution across all Honda 2-wheeler Dealerships..
Project - VR for Mahindra Dealerships
The Challenge
Though the brand had an extensive range of vehicles, with diverse variations, customizations, and features, these could not be fully showcased or experienced in person at dealerships or in real-life settings. It was also crucial to provide customers with a comprehensive view of the vehicle, even when the vehicle is not physically present at the showroom. The vehicle’s marketing potential was hence constrained by its limited mobility, and the real-time showcasing of customizations on the actual vehicle was not possible in all locations.
The Solution
We suggested creating a VR experience of the vehicle allowing the customer to take a 360-degree walk around the virtual vehicle. This allows them to be able to customize the vehicle, have a look at interiors, explore features, choose from colors for the exterior of the vehicles or the car seats, etc. This would also enable the customer to be able to see the inner mechanism and technicalities of the engine.
The Result
We completed, distributed, and set up the VR experience at all Mahindra dealerships across India. It was successfully implemented in 28 states, 156 cities, and 195 dealerships.
